Jessie VanderVeen
Experience

Two decades launching, scaling, and reshaping platforms.

  1. 2021 — Present

    Amazon Web Services

    Agentic AI, developer tools

    Global Head of Portfolio Marketing & GTM, Agentic AI

    • Lead ecosystem growth, category creation, and GTM for AWS's agentic AI developer tools portfolio, including Kiro.dev.
    • Defined and launched a net-new category — spec-driven development — creating the strategic narrative for an emerging AI development model.
    • Team's launch became the highest-performing Tier 1 launch in AWS history, exceeding adoption goals by 2,300% and historical benchmarks by 48x.
    • Portfolio spans 12+ services generating significant enterprise revenue.
  2. 2017 — 2021

    Controlant

    IoT and supply chain visibility

    Chief Marketing Officer

    • Built a global marketing organization spanning Analyst Relations, Brand, and PR.
    • Pioneered the Cold Chain as a Service® category, redefining the industry narrative.
    • Orchestrated high-profile narratives for multi-million dollar contracts with Pfizer and U.S. Operation Warp Speed.
    • Grew bookings from $400K to $140M in four years.
  3. 2017

    GitHub

    Developer tools

    Global Head of Marketing, Marketplace & Ecosystem

    • Led ecosystem strategy and marketplace growth across one of the world's largest developer communities.
    • Developed partner and ecosystem strategies supporting marketplace growth, enterprise integrations, and developer engagement.
  4. 2011 — 2017

    Tempo Software

    Developer tools & DevOps

    Chief Marketing Officer

    • Built and scaled the ecosystem strategy within the Atlassian Marketplace.
    • Launched the first commercial application in the Atlassian Marketplace ecosystem.
    • Ecosystem-led growth strategies contributed to ~70% market share and $25M ARR.
  5. 2003 — 2011

    Willkie Farr & Gallagher

    and various firms

    Attorney

    • Private equity, venture financings, M&A, securities, and compliance.
Expertise
  • Partner Ecosystems
  • Alliance Strategy
  • Platform Growth
  • Category Creation
  • Launch Strategy
  • Product Strategy
  • Competitive Positioning
  • Executive Leadership
  • Partner Enablement
  • Growth Strategy
  • Community Development
  • AI Platform Adoption
Education
  • MBA, Strategy

    University of Michigan, Ross School of Business

  • M.P.P., Public Policy

    Temple University

  • J.D., Law

    New York University School of Law

  • B.A., English

    SUNY Binghamton